Hot foil stamping is a surface printing technique that transfers metallic, printed or holographic foil through application of heat and pressure with a metallic die. It is widely used in manufacturing, packaging and branding industries, especially on non-porous materials like plastic. When applied to plastic surfaces it improves the product’s aesthetic appeal as well as its functionality.
It adds a layer of protection. The stamped designs are resistant to moisture, chemicals, wear & tear and UV rays, which helps to preserve design and branding elements on items like cosmetics, electronics and automotive parts. The surface becomes resistant to smudging, fading and scratching, making it ideal for products that undergo high-traffic or require longevity in harsh environments.
Hot foil stamping can provide improved usability and also be used for anti-counterfeiting measures, incorporating holographic designs that are hard to replicate thus providing authenticity.